A Canadian sportsbook named Rivalry released same game parlays for esports betting.
Players at Rivalry can combine multiple bets from the same League of Legends match for a higher payout.
Rivalry is an esports-focused sportsbook that adds “Same Game Combos” to their esports betting catalog.
TORONTO – Rivalry, a Toronto-based esports sports betting company announced they’re offering same game parlays for League of Legends, Counter-Strike, and Dota 2 esports matches. The new product feature is named ‘Same Game Combos’ and will be available for top esports matches.
Rivalry expands their immense legal esports betting catalog to cater to their young, esports-loving audience. esports accounted for roughly 90% of the Canadian sportsbook’s handle in 2022.
Steven Salz, Co-Founder and CEO of Rivalry, said in a press release that their intention for the ground-breaking esports ‘Same Game Combos’ is to provide more betting options to their strong esports audience.
“Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” said Salz. “Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”
Rivalry’s unique legal sports betting twist on the same game parlays taking over the sports betting industry gives them an advantage over popular sportsbooks like FanDuel or DraftKings. The esports centralized sportsbook and product mutually benefits Rivalry and their customers.
Same Game Esports Parlays Accommodate ‘Under-30 Demographic’
Esports is a popular betting option for Canada sports betting like Rivalry, and the sportsbook plans to cater towards their younger audience with the ‘Same Game Combos’.
“It’s important to add depth to our products and more options for our users,” said David King, Director of Product Design at Rivalry. “We are building for an under-30 demographic that have high expectations for the entertainment products they consume. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”
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News tags: Canada | eSports | Rivalry | Steven Salz
Zach is currently a student enrolled at Florida State University. He is majoring in Writing, Editing, and Media with a minor in Communication. Zach is interested in the legalization aspect of sports betting and enjoys participating in DFS. He has a passion for sports writing and most enjoys writing about football and baseball both professional and collegiate.